Slay.so
A hashtag tool, inspiration source, and training tool to grow social your media reach.
This project rolled out a revised brand to apply to an expanding social media business. A new name and increased service offerings laid the foundation for this brand design.
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The Icon
Like the wordmark logo, the icon is also built from a 45 degree angled triangle. Several triangles come together, sized according to the dimensions found in the golden ratio, to build this shape.
The Interface
In addition to applying grain to the gradient, where possible, 45 degree angled cuts can be added to add interest and reinforce the “slay” gesture.
