Kelowna Cultural District
A bold visual identity representing a variety of artistic expressions in Kelowna’s downtown.
Kelowna, BC, Canada has a downtown core packed with cultural and artistic events and expressions. This brand was designed to draw attention to these happenings through kiosks, brochures, street banners, and signs.
The boxes build a logo
The boxes are simple and abstracted icons created to represent an aspect of culture. The basic aesthetic of each box can be employed on a larger scale to render images, words and patterns. These styles build the Cultural District Logo.