Crazy Creek Resort
Web design, way-finding signage, and more for this existing brand design under new vision.
Crazy Creek Resort is a beautiful four-seasons getaway just 30 min. away from Revelstoke, British Columbia. They offer hot pools, camping, suites, and so many activities! Since 2020 we have worked together to refresh billboards, onsite signs, social graphics, the website, map design, and clothing merchandise.
Billboard Design
One of many billboards along the Trans Canada Highway we redesigned to emphasize the activities of Crazy Creek Resort as well as clear distance driving cues.
Map Design
A happy medium between geographically correct and simplified for easy reading, this map design was created to make way-finding as easy as possible while also displaying all the amenities and activities available to guests.
Clothing Design
Shirts, sweaters, and hats designed for guests British Columbia camping experience.
Social Media Graphics
Rack Card Design
Wayfinding Sign Design
The Crazy Creek wayfinding sign designs were created to model after British Columbia highway designs. Using already established and known visual cues helps guests navigate the resort without having to learn a new visual system. The icons correspond to the map. The type size hierarchy is consistent throughout the many sizes of signs.