SunRidge Community Church

Etched with Experience

The church is called the bride of Christ in the bible. At 20 years, the line “etched with experience” rang true for this brand refresh:

“It’s the same as when she was young but with one simple addition; lines, an etching of experience drawn on her face by the Creator artist who refines.

She smiled fervently with fresh skin when she was young, ambitious and unaware of what lay ahead of her.

In 20 years she encountered the brokenness of the world, she was betrayed, disapointed, she has failed and been failed.

In contrast, she has known great joy, faithfulness, she knows the dark ages end and she has walked people out of their dark ages.

All this is embedded in the lines that form at the fringes of her expression, smile lines, despair lines, the etchings of experience on her weathered face which still smiles ambitiously and now confidently, fully knowing what she is up against and marches towards it.”