Dynamic Woodworks
A new brand design for a finishing carpentry company dedicated to excellence and precision.
We live in a time where mass production, easy DIY, and one size fits all is so prominent! With this brand we wanted to communicate uncompromising quality and value through a sophisticated logo, photography of the work process, and grid-oriented layouts.
Dynamic Woodworks →
The Cut-offs
One of the things I’d always been intrigued by finishing carpentry is the leftover pieces! There’s probably a technical name for these extras, but I basically mean all the little pieces cut away to make your perfect one piece. There’s something in those little piles that is like proof of precision and proof of the handmade quality of the work you do.
About the Brand
Building the Logo
One of the things that is super impressive about finishing carpentry work is the meticulous precision used to cut these crazy pieces to fit perfectly into somewhere! The pieces of this logo are cut out into individual shapes to symbolize this very thing; whether it’s angles, curves, whatever shape it takes, finishers have the difficult task of taking an imperfect build and making it look perfect.
Another way of viewing these shapes is as a stencil. Stencils, within carpentry, are used for quickly applying lettering to products. The stenciled or stamped letter is often seen in trades whether it’s on products or used for instruction
Shapes
The wordmark is designed to achieve two things: boldness with a high calibre vibe. The bold, thick lines are brought to a sharp and delicate point which softens the overall feel of its appearance.
Black
There is perhaps no tone more universal and timeless as black. Most people regard black as being the first colour ever to be used in drawing (Neolithic cave paintings) and, interestingly, is made from burnt wood.
Today it is still regarded as perhaps the epitome of timelessness, minimalism, and clean design.
Oliver Byrne’s Yellow
The yellow seen in this brand has an interesting history. Often revered as the most important math textbook ever written, Euclid’s Elements, written in 300 BC, was reproduced in 1847 by Oliver Byrne and included beautifully designed colour illustrations of the crucial mathematical priciples.
These colours are highly respected, and, regardless of whether viewers are aware of their history or not, evoke a sense of happiness, and excitement.
